If you are a B2B Sales Professional this is gold, and it takes only 2 minutes to master.
If you dont know the concept of a compelling event or a forcing function, go review what that is.
If you do, you also probably know that the most compelling event that generates faster progress through the B2B sales cycle is
The new job or role for your target buyer
People in new roles tend to have to prove themselves quickly.
So, how can you leverage LinkedIn?
When your target gets a new job, you are notified immediately. Even if you just “follow” them and are not “connected”.